In discussing the New Media impact on Broadcast, something occurred to me. As a content producer for many years, we struggle to produce the highest quality content everyday. We all have understood that our future success in this business is based on the old moto ” You are only as good as your last project” […]
Monthly Archives: July 2009
most Local stations are cutting costs in their Local News Productions. WRONG. For the Local Stations the News is the only Content that they own. And if ” Content is King” they are killing their only currency in this new space.
The problem with our Techno-Lust is we get so reliant on gear, we miss the real tools of the trade. They are tools you were born with..
Back in the Day or The Things Broadcasters Have Forgot. I grew up in Broadcasting, My dad produced children’s television in Canada, and I used to follow him around the TV studios, and on production.. I loved it and since then I have always knew what I wanted to do.. When I broke in , […]
Television Stations around the country have completed the much discussed “Digital Transition” , but having this forced on Broadcasters during our current fiscal crisis, has left broadcasters wondering how to monetize this capital investment.. They see the trends…They are losing eyeballs to ” New Media Space” , putting downward pressure on Ad rates.. and squeezing […]