Welcome to the Future?

I have been very interest in the DIY movement for some time, and the Production tool hacks, when I came across this Video piece. It is called ” Meet Your Creator”. A troupe of 16 quadrotors (flying robots) dance to and manipulate sound and light at the Saatchi & Saatchi New Directors’ Showcase 2012. I loved the Mashup of different Technology and Production tools to create something completely new.

 

It hit me that we need to always be on the lookout for Tech from another industry or discipline, that you can use to create something completely fresh.  For sometime now I have seen Tech and Applications that have taken hold at the consumer level, and then to see it percolate up to the Professional tools. This process of Tools and Tech moving top to bottom, and bottom to top, has been ingrained in Video & Production arena.

 

But to cross pollinate from another industry or discipline, can move this industry forward.. and keep our clients fat and happy in the process.

 

Check it out, I think you will enjoy

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