most Local stations are cutting costs in their Local News Productions. WRONG. For the Local Stations the News is the only Content that they own. And if ” Content is King” they are killing their only currency in this new space.
Tag Archives: The Changing Broadcast Environment..
Back in the Day or The Things Broadcasters Have Forgot. I grew up in Broadcasting, My dad produced children’s television in Canada, and I used to follow him around the TV studios, and on production.. I loved it and since then I have always knew what I wanted to do.. When I broke in , […]
Television Stations around the country have completed the much discussed “Digital Transition” , but having this forced on Broadcasters during our current fiscal crisis, has left broadcasters wondering how to monetize this capital investment.. They see the trends…They are losing eyeballs to ” New Media Space” , putting downward pressure on Ad rates.. and squeezing […]